Target specific audiences and deliver your Web content in context, making it more relevant and actionable through every online channel. RedDot helps you secure your content by delivering it only to designated audiences automatically or based on characteristics that you define.

Customise Information to Target Users
RedDot helps you get to know the users of your online media through user profiles created from data gathered implicitly and explicitly. By evaluating these contacts, you can tailor what you offer to meet the specific demands of your target audience, notice any changes quickly, and respond accordingly.

Improve Communication with Customers and Partners
Configure an extranet where your customers and partners can find and retrieve relevant information and content. Maintain your existing customer relationships and improve your customer service though a targeted experience.

Integrate Comprehensive Authorisation Concepts
Authorisation concepts form the basis for personalised content delivery. RedDot features a separate user administration and integration with an existing centralised naming directory service (LDAP). Defined user groups, roles, and attributes help you maintain the properties of users and their authorisations more easily.

Improve Usability without Extra Work for Authors
Introducing personalisation does not need to complicate your existing content management process. RedDot allows your authors to maintain personalisation data intuitively, using the familiar RedDot interface.