Newsletters are an exceptional and cost-effective tool for regularly and proactively informing customers, business partners, employees, and interested parties about what's new in your company. RedDot Newsletter offers you a solution that will let you personalise and transport your information and messages professionally. Your editors can do this using the familiar and intuitive RedDot environment. There is no need to switch between systems. Analysing the success of the newsletter will help you optimise the tool.

Make the most of your content and actively provide your target groups with relevant content over as many media channels as possible. You can define your own lists of recipients to personalise content for your target groups. It pays to address your recipients personally; with customised offers you can gain a higher click-through rate to important pages and help you reach your marketing and sales targets.

Application and Features of RedDot Newsletter Module

You can make use of all newsletter features in your familiar RedDot environment: from legally compliant registration (double opt-in) to the editorial work of creating a newsletter to the automatic process of generating and evaluating the success of the newsletter. With just a few clicks, you can compose newsletters from existing page content and send them as HTML, plain text, or text messages according to the workflow. Experience shows that timing is also a crucial factor with newsletters. Scheduled mailings can be set up quickly and sent out automatically. Comprehensive controlling including bounce rates, open rates, and click-through rates lets you monitor performance efficiently. Only ongoing optimisation of online campaigns will keep giving you better results.

Benefits of RedDot Newsletter Module

Attributes and recipient lists ensure that you can personally address individual recipients, from using their names to customising content according to personal interests. By seamlessly integrating newsletter features into RedDot, you can help minimise workflow operations and enable intelligent content re-use. The assignment of topics to content means, that the system is able to incorporate the correct content automatically. Due to the modular structure, you can integrate any number of extra features such as geography databases for targeted activities. The open interfaces of the Newsletter Module also allow for a high level of integration capability, for example, when using existing address databases. One of the biggest benefits of the RedDot Newsletter module is that the success of individual newsletter components can be measured precisely using the comprehensive controlling options.